The end of the year is a good time for evaluation and planning at both a personal and business level. It is the moment when you pull the line and see what you have achieved in the year that is just over, what goals you have achieved and which goals you have missed, but especially when you make a plan for the coming year.

It is important to make this assessment and put your paper on the goals and plans for the next year. These will be like a map for your business to run over the next 12 months.

So now is the perfect time to give yourself a little time to think about your business and make a plan for the next year!

1. Retrospective of last year

  • What goals did you have for 2014?
  • What are your goals in 2014?
  • What goals did you not reach in 2014?
  • What were those things that worked very well last year?
  • What did not work?
  • Which product or service has the highest profit?
  • Which product or service has generated the smallest profit?
  • Are there certain aspects that you would have wanted to do differently?

Depending on the specifics of your business, many other questions may arise. This retrospective is important because it helps you understand what worked in your business and what not in the past year. Depending on the results of this evaluation, you will see if there are things that you need to continue in 2015 or if you need to make some changes.

2. Planning for 2015

  • What are the main goals for 2015?
  • Do you intend to increase your sales or do you want to keep them at the same level?
  • Do you intend to expand?
  • Do you want to test other strategies? Which one?
  • Do you intend to rebrand?
  • Do you want to change your marketing strategy?
  • Do you want to launch new products / services?

The list of questions that you can address is practically infinite, but it is important to clarify your goals and objectives for the next year and to define your directions for development.

Just as with personal goals, it’s essential to write and keep them out of sight, otherwise you risk forgetting what you’re aiming for.

Even though a lot can change over the course of a year (and it is normal to be so), the role of this approach is to provide you with a useful tool to motivate you and help you grow your business in 2015. It is it is important to know where you want to get to establish the best way to get there.